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Definition: A follow-on investment is money a fund puts into a company it already backs, in a later round. Funds set aside reserves for follow-ons and decide case by case whether to use them, often to take up pro rata rights in companies that are doing well. A follow-on investment is a fresh decision on new evidence, not an obligation that comes with the first cheque.

Key takeaways

  • Reserves are money kept back for later rounds in existing companies.
  • Treat each follow-on as a new decision with its own memo.
  • Not following on can send a signal to new investors.

How follow-on investment decisions are made

When a portfolio company raises again, the fund looks at what has changed since its first cheque: traction against the plan, the new terms, the new lead and how much of its reserves the round would use. Many funds write a short memo and take it to the same committee that made the first decision.

An example

A fictional seed fund owns 10 percent of a company raising a $10 million Series A. Its pro rata allocation is $1 million. Revenue has grown well but churn is rising, so the committee approves $600,000, keeping the rest of the reserve for a company with clearer momentum.

Reserves and portfolio strategy

Funds decide at the outset roughly how much of the fund goes to first cheques and how much to follow-ons. Too little in reserve and the fund is diluted in its best companies; too much and it backs fewer companies to begin with. See pro rata rights and dilution.

Common confusions

  • Follow-on versus pro rata: pro rata is the right to invest; a follow-on is the decision to use it, or to invest more or less.
  • Insider rounds and bridges are follow-ons led by existing investors, often when outside interest is weak.
  • A follow-on is not a rescue by default. It should rest on evidence, like the first cheque.
FAQ

Questions about follow-on investment

No. Funds decide each case on new evidence and the reserves available. Some follow on only in their strongest companies.

New investors may ask why. Funds that explain their reserve strategy to founders early can limit the effect.

It varies by strategy. Each fund sets its own target, usually in its fund model before it starts investing.
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