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Investment thesis builder

Write your thesis as hard rules, weighted preferences, exceptions and questions, see Met, Mismatch and Unknown on a sample company, and copy the rubric.

Short answer: The investment thesis builder turns a fund's thesis into a rubric you can apply the same way to every deal: hard rules for stage, sector, geography and round size, weighted preferences scored 0 to 10, exceptions and questions. Try the rules on a sample company to see Met, Mismatch and Unknown, then copy the rubric as Markdown or JSON. A missing fact stays Unknown and becomes a question. It runs in your browser.

Runs in your browser. Nothing you type is sent anywhere.

A sample thesis for a fictional fund is filled in. Change it to match yours.

1. Hard rules

Checked against facts. A missing fact is Unknown and becomes a question, never a fail.

Stages you invest in
Sectors in your mandate
Where the company is based or sells
Total raise, in USD. Leave one end empty for an open range.

$500K

$3M

2. Weighted preferences

Set 0 to leave one out. Weights are scaled to add up to 100.

Founders have worked on this problem before

8 · 21.05%

Evidence of customer demand, paid or committed

9 · 23.68%

Bottom-up market large enough for a venture outcome

6 · 15.79%

Capital-efficient path to the next milestone

5 · 13.16%

Hard-to-copy advantage (data, distribution or technology)

6 · 15.79%

A clear first sales channel

4 · 10.53%

Regulatory exposure understood and planned for

0 · 0%
3. Exceptions and questions

A question for each hard rule is added for you, for when the fact is missing.

Try it on a sample company

A fictional company. Change its facts, or set one to Not known, to see how each rule reads.

  • Stage is one of: Pre-seed, SeedObserved: SeedMet

    Matches the rule.

  • Sector is one of: B2B software, Developer tools, ClimateObserved: FintechMismatch

    Outside the rule. Flagged for a person to review, or to check against the exceptions.

  • Geography is one of: India, Southeast AsiaObserved: Not knownUnknown

    Ask: Where is the company incorporated, and where are the team and first customers?

  • Round size is between 500,000 and 3,000,000 USDObserved: 1,500,000 USDMet

    Inside the range.

Preference scores a reviewer might give (0 to 10)

Weighted preference score 5.41 / 10, from 2 of 6 preferences (44.73% of the weight). Kept separate from the hard rules.

Thesis rubric (Markdown)

# Northwind Seed thesis rubric (version 1)

## Hard rules

Checked against facts from the deck, the application or a call. A missing fact is Unknown and becomes a question, never a failure. A mismatch is flagged for a person to review, not rejected automatically.

- Stage is one of: Pre-seed, Seed
- Sector is one of: B2B software, Developer tools, Climate
- Geography is one of: India, Southeast Asia
- Round size is between 500,000 and 3,000,000 USD

## Weighted preferences

Each scored 0 to 10 by a reviewer, with the evidence for the score. Weights add up to 100. The weighted score leaves out preferences nobody could score yet.

| Preference | Weight |
| --- | --- |
| Founders have worked on this problem before | 21.05 |
| Evidence of customer demand, paid or committed | 23.68 |
| Bottom-up market large enough for a venture outcome | 15.79 |
| Capital-efficient path to the next milestone | 13.16 |
| Hard-to-copy advantage (data, distribution or technology) | 15.79 |
| A clear first sales channel | 10.53 |

## Exceptions

- A partner may sponsor a company outside the sectors above if the founders have sold to our core customers before.

## Questions when data is missing

- What stage is the company at, and what revenue or usage supports that?
- Which sector and customer type would you put the company in?
- Where is the company incorporated, and where are the team and first customers?
- How much are you raising in this round, and on what instrument?
- Who signs the contract at your first customers, and who uses the product day to day?
1,558 characters

Key takeaways

  • Hard rules are yes-or-no checks against facts. Weighted preferences need judgement, so a reviewer scores them from 0 to 10.
  • A fact missing from the deck is Unknown, not a fail. It becomes a question for the founder.
  • A mismatch is flagged for a person to review against your exceptions. It is never an automatic rejection.
  • Weights are scaled to add up to 100, and preferences nobody could score yet are left out of the weighted score instead of counting as zero.

How to use the investment thesis builder

  1. 1Name the fund or strategy and pick the currency for round sizes. A sample thesis for a fictional fund is filled in to start from.
  2. 2Switch on the hard rules you hold to, and tick the stages, sectors and geographies in your mandate. Set a round size range, or leave one end open.
  3. 3Weight each preference from 0 to 10, or add up to three of your own. A weight of 0 leaves a preference out.
  4. 4Write your exceptions and any extra questions, one per line. A question for each hard rule is added for you.
  5. 5Change the sample company's facts to see each rule read Met, Mismatch or Unknown, score a few preferences, then copy the rubric as Markdown or JSON.

The four parts of a thesis rubric

PartWhat it isExampleHow it is applied
Hard ruleA requirement you can check against a factStage is Pre-seed or SeedMet, Mismatch or Unknown, per company
Weighted preferenceSomething you favour that needs judgementFounders have worked on this problem before (weight 8)Scored 0 to 10 by a reviewer, with the evidence for the score
ExceptionWhen you would look past a hard ruleA partner may sponsor a company outside our sectorsRead by a person when a rule shows Mismatch
QuestionWhat to ask when a fact is missingHow much are you raising, and on what instrument?Sent when a rule shows Unknown

Why Unknown is not a fail

Early decks leave things out. A pre-seed deck may not state the round size or where the team will be based, and that says little about the company. If a missing fact counted as a fail, the rubric would reject companies for what they didn't mention rather than for what they are.

So a rule with no fact to check reads Unknown, and the builder turns it into a question. A rule that clearly doesn't match reads Mismatch, and that is flagged for a person to check against the exceptions, not rejected automatically. People decide what happens next.

How the preference weights work

Weights are scaled so they add up to 100: each weight is divided by the total of all weights. The sample's six preferences have weights 8, 9, 6, 5, 6 and 4, a total of 38, so customer demand (weight 9) counts for 9 ÷ 38, or 23.68%.

The weighted score is the sum of each score times its weight, divided by the total weight of the preferences that were scored. If a reviewer scores only founder experience (7) and customer demand (4), the score is (7 × 8 + 4 × 9) ÷ (8 + 9) = 5.41 out of 10, from 2 of 6 preferences. The rest are left out instead of counting as zero, and the tool shows how much of the weight was scored.

The sample's weights after scaling
PreferenceWeightShare of 100
Evidence of customer demand, paid or committed923.68
Founders have worked on this problem before821.05
Bottom-up market large enough for a venture outcome615.79
Hard-to-copy advantage (data, distribution or technology)615.79
Capital-efficient path to the next milestone513.16
A clear first sales channel410.53

Writing a thesis that screens consistently

  • Keep hard rules to what you would really never invest outside of. Everything else is a preference.
  • If one preference carries most of the weight, it is probably a hard rule. The builder warns you when one reaches 60 of the 100.
  • Describe what earns a high and a low score for each preference, so two reviewers reading the same deck land close together.
  • Write exceptions down. An exception that lives only in a partner's head is applied to some companies and not others.
  • Give the rubric a version and a date, and keep the old version when you change it, so earlier decisions can be read against the rules of the time.

Thesis rubrics in Delsivo

Delsivo's thesis screening is planned for the pilot and uses the same four parts. By design, a fund publishes its rubric as a version, hard rules run in code against facts taken from the deck with slide citations, and each criterion shows the rule, the observed value, the rationale and the source. AI suggests preference scores with citations; analysts accept, change or override them, and an override needs a reason. Thesis fit, evidence quality and diligence readiness are shown separately.

There is no import for the builder's JSON yet. Use it as a record of your thesis, or as the brief when you set up any screening tool. See how thesis screening works.

FAQ

Questions about investment thesis builder

No. A missing fact says the deck didn't mention it, not that the company fails your thesis. Mark it Unknown, ask the founder, and check the rule again when the answer comes back.

A hard rule is a yes-or-no check against a fact, such as stage or geography. A preference is something you favour that needs judgement, such as founder experience with the problem, so a reviewer scores it from 0 to 10.

As few as your mandate really requires. Each hard rule shows a mismatch for every company outside it, so rules you would often waive belong in preferences or exceptions instead.

No. It runs in your browser and needs no sign-up. Your thesis, weights and sample facts are not sent to Delsivo or anyone else, and nothing is saved when you close the tab, so copy the rubric first.

Not yet. The JSON uses the same four parts as Delsivo's thesis rubrics, which are planned for the pilot, but there is no import for it. Keep it as a record or map it to any tool by hand.
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